Calvin Klein unveils their new “Australia Pride” campaign, starring singer Troye Sivan as one of the prominent faces of the campaign. Through its recent pride campaign, the well-known label celebrates freedom of expression while embracing its support for the LGBTQIA+ community.
Confidence and self-expression are the central motifs of this campaign, with limited edition collection pieces such as bright, colourful underwear featuring slogans like “This Is Love” adorned on the waistband. The capsule collection also features pride garments featuring cropped tops, graphic t-shirts, and shorts decorated with colourful pieces and retro-inspired designs.
Calvin Klein 2023 Australian Pride Campaign
The unique graphic designs for the Calvin Klein pride campaign were curated by the first nations artist Jake Simon, whose designs represent the First Nations people living in Australia.
Photographer Joe Brennan captured the campaign images with Miguel Urbina Tan as the models’ stylist. Peter Citroni acted as Calvin Klein’s creative director for the pride campaign, with Sophie Roberts and Gillian Campbell polishing up the models’ looks as hairstylists and grooming artists.
For more information visit Calvin Klein’s official website and be sure to check out the new pride collection!