Burberry’s latest 2024 Summer Campaign takes us to Jamaica’s sunny coasts, diverging from the UK’s unpredictable weather. Under Creative Director Daniel Lee and captured by Tyrone Lebon, the campaign stars, including Karen Elson and Sang Woo Kim, shine in lightweight trench coats adorned with summer fruit and British garden florals. The campaign introduces “Horn” and “Swan” bags, signaling Burberry’s innovative direction. With Barry Keoghan as a new ambassador and the Burberry Classics series launch, the brand refreshes its legacy, promising a vibrant summer.
