When Burberry, the British fashion powerhouse, released its latest Spring Collection, the fashion world was abuzz. The mastermind behind this revival is British creative director Daniel Lee, who has breathed new life into the brand’s quintessential elements.
Riccardo Tisci, Burberry’s former director, left an indelible mark, making the brand a global sensation. However, Lee, a British native familiar with Burberry’s heritage, has expertly interpreted the brand’s codes. His understanding of the brand’s deep-rooted connection with its origin country reflects in his designs.
Under Lee’s guidance, Burberry has shifted its focus from streetwear to its iconic heritage and check print. The much-revered check print has undergone a creative transformation, melding with Prince of Wales jacquards across a range of apparel, from trench coats and suits to shirts and trousers.
Accessories, a staple of British fashion, shine in the collection, featuring the “Shield Sling” bag in crinkled leather or jacquard weave, and footwear like the “Bubble” sneakers. The collection’s color palette spans from sorbet and cameo to midnight blue, khaki, and black.
Lee’s revamp of Burberry’s iconic elements showcases the timeless appeal of the brand, blending tradition with a fresh perspective.