Billionaire Boys Club (BBC), the streetwear brand favored by the hip-hop circle and co-founded by renowned musician Pharrell Williams, now a director of men’s boutique fashion brands, and trendsetter NIGO®, is making its first collaboration with Chinese-Taiwanese singer Zhou Tanghao to create a joint concert series.
BBC’s longstanding association with the music industry
Over the years, BBC has cultivated a strong bond with the music industry, using clothing as a medium to create bespoke collaborative series for musicians across Europe, the United States, and Japan. This collaboration with Zhou Tanghao marks the brand’s first foray into the Chinese music scene.
BBC and Zhou Tanghao: A joint concert series
BBC has announced its partnership with Zhou Tanghao, also known as NICKTHEREAL, a multifaceted artist whose most representative work in the Chinese music scene is his music video, “What I Do Is Love, Not a Dream.” As part of this collaboration, BBC’s creative team, Zhou Tanghao’s WISH YOU A GOOD LIFE (WYAGL) brand, and NICKTHEREAL’s REALIVE concert at the Kaohsiung Arena will jointly launch exclusive styles that feature BBC’s classic imagery reinterpreted by WYAGL and merchandise with the concert logo.