Billionaire Boys Club, led by Pharrell, has launched a limited-edition capsule collection in collaboration with Toho Studio to celebrate Godzilla Day. The collection merges classic Godzilla imagery with BBC’s signature streetwear style, offering two main pieces: the Black Chibi Hoodie and the White Paradigm Tee.
The Black Chibi Hoodie features an all-black design with a graphic of Baby Godzilla on the back, framed by Japanese script, while the front displays BBC’s subtle Flying B logo. The White Paradigm Tee pays homage to Godzilla’s golden era, with the original 1950s-1970s Godzilla image on the back, accompanied by Japanese text and BBC’s “Diamond and Dollar” logo.
The collection drops on November 12 at 12 p.m. EST on BBC’s official webstore. With limited availability, it’s expected to be a popular release among streetwear and Godzilla fans alike.
