The Eastern European fashion, arts, and music collective originating from Tbilisi, Georgia, and based in Moscow, Russia Berhasm launches a new collection for the Fall/Winter 2020 season.
Named “Love Is Love,” this collection celebrates any possible expression of love, a feeling that encompasses the whole planet and accepts multiple definitions and expressions. The world needs this message now more than ever due to the rough year we have been through and Berhasm expresses this very needed feeling with this collection.
“During these months, we realized how much divides people, interferes with mutual understanding and openness, and impedes self – expression. As new prohibitions and controls were introduced, we only became more acutely aware of the danger of a real disease – the disease of lack of freedom, inequality, and indifference. But this time also gave us medicine. Love became such a cure for social distancing and disturbing thoughts, which swept away all boundaries and restrictions between people and gave hope for a new era. An era in which love sets free.”
Berhasm
Director: Beso Turazashvili, producer: Dimitrina Mitakova, stylist: Irina Skabelkina, assistant producer: Nikita Khudyakov, assistant producer: Dmitriy Tretyakov, DOP: Slava Firsov, camera: Alexey Kozlov, photography: Sasha Favorov, original track: Ben Klock, sound design: Sergey Chuvaev, MUA: Kira Zhiltsova, Alexandra Ogorodnikova, Tatiana Tikhonova, Polina Matushkina, Larisa Vasilyeva, Asya Perekrest. Special thanks to Lena Yasenkova. Models: Sonia Heifitz, Dmitriy Shugaykin, Galina Sokolskaya, Sofia Rodina
Sofia-Zlata Shestakovskaya, Svetlana Mart, Konstantin Pokhvalin, Egor Babeshko, Anatoliy Kulinenko, Rita Kosyakova, and Alexander Liberzon.