Burberry launches its first-ever bag campaign for the Pocket Bag, the brand’s newest signature handbag. Photographed by Inez and Vinoodh, it features Bella Hadid as the face of the campaign. The Pocket Bag, designed by Riccardo Tisci, takes inspiration from the Burberry archives, giving it an updated design with a front pocket and leather taping, and finished with contrast topstitching and hand-painted edges. The campaign itself is inspired by the Burberry Animal Kingdom.
Animals have always been a creative obsession and signature of mine, and it was so amazing to see Bella bring this to life as the panther. She has this fierce power and raw femininity that perfectly embodies the animal spirit.”Chief Creative Officer Riccardo Tisci