Courting the Generation Z: Wang Yuan’s Affinity with Bally Paves the Path Ahead
Wang Yuan: Bally’s Bridge to Generation Z
Bally, the century-old Swiss luxury brand, has announced renowned Chinese singer and actor, Wang Yuan, as its new global spokesperson. His distinctive personal style and solid Generation Z fanbase promise to amp up Bally’s appeal to customers across all age brackets.
A Year of Triumphs: Bally’s Fall/Winter 2023
As the brand ambassador, Wang Yuan breathes life into Bally’s blockbuster Fall/Winter 2023 series. He will also feature in special releases of limited series for significant occasions such as Chinese Valentine’s Day and Chinese New Year.
Modern Swiss Luxury: Bally’s Ad Campaigns
Bally’s Fall/Winter 2023 ad campaign was shot against the beautiful backdrop of Switzerland, interpreting Swiss luxury through a contemporary, sleek lens.
Bally Villa Heleneum: Where Art Meets Fashion
During the shoot, Wang Yuan also visited the iconic lakeside Villa Heleneum, Bally’s Swiss headquarters. The villa also hosts the Bally Foundation, a center where art and culture meet and merge.
With Wang Yuan leading the charge, Bally embarks on an exciting journey into the future, attracting the next generation of fashion lovers with its exquisite craftsmanship and effortless elegance.