High-tech memes are revolutionizing the way we view fashion and entertainment online. Artificial intelligence (AI) has been used to create a series of viral videos that blend iconic pop culture characters with the high fashion of the design house Balenciaga. Among these videos stands “Harry Potter by Balenciaga,” which has amassed millions of views and sparked a wave of imitations.
The magic behind the creation of these videos comes from powerful AI programs like Midjourney. Developed by the independent research lab Midjourney, Inc., this generative artificial intelligence program allows content creators like Demonflyinfox to turn natural language descriptions into stunning visual renderings.
The viral success of the “by Balenciaga” videos is largely due to the comedic appeal of fusing the world of luxury fashion, specifically Balenciaga’s avant-garde style under the creative direction of Demna, with beloved fictional characters. This combination of elements creates an “uncanny valley” effect that has captured the attention of internet users.
A growing list of mashups “by Balenciaga” continues to expand, encompassing a wide range of movies and TV shows. Standouts include “Batman by Balenciaga,” “Star Wars by Balenciaga,” “Marvel by Balenciaga,” “Lord of the Rings by Balenciaga,” “Breaking Bad by Balenciaga,” “Game of Thrones by Balenciaga,” and “The Office by Balenciaga.”
This emerging trend of AI fashion entertainment appears to be on the rise, and there is no doubt that we will continue to see more and more creativity at the intersection of artificial intelligence, fashion, and pop culture in the coming years.