HAMCUS introduced the ‘DUSZENRATION Generation of Dust Citizens’ concept in its Spring/Summer 2021 collection, leading to the creation of the ‘Dust Citizens Universe’ and a unique fashion style. In December 2022, adidas Originals and HAMCUS extended this theme into a collaborative collection. Their latest joint effort continues the narrative, featuring garments like geometric panel structured shirts, mixed fabric hoodies, versatile down jackets, and multi-layered cocoon-style down coats, alongside collaborative NMD_S1 sneakers, all in various colors. The adidas Originals x HAMCUS collection launches on December 22. Additionally, a ‘DUSZENERATION Generation of Dust Citizens’ Autumn/Winter 2023 exhibition is set in Guangzhou, an event worth noting for interested readers.
