The adidas Group announced yesterday that they’re partnering with Parley for the Oceans, in order to create the first sneakers made by plastic that has been dumped into the sea.
These sneakers will be available in a very limited edition of 50 units, and they won’t be available for purchase by the general public. Instead, those interested in getting them will have to participate in an online contest where the participants will demonstrate their compromise to avoid the use of disposable plastic products, in order to avoid the constant contamination of our seas.
"So much work has happened behind the scenes since we launched our partnership with adidas. We are creating new standards, new materials and technologies that are so different to those the sporting goods industry is used to"— Cyrill Gutsch
The first prototype made with a 3D printer was revealed in 2015.