Abercrombie & Fitch Co. (A&F) has opened the doors to its first-ever GETAWAY concept store in Guangzhou’s Tianhuan Plaza. This innovative launch symbolizes not just a retail expansion, but also the introduction of the brand’s refreshed spirit to Chinese consumers, all packed with a novel shopping experience and a wealth of product choices.
A Grand Launch and a New Vision
During the opening phase, Steven Sare, President of Abercrombie & Fitch Asia Pacific, personally visited the site to share and articulate the brand’s future development vision and retail design.
A Vacation in Store
The A&F GETAWAY concept store takes its design and style inspiration from fashionable holidays, promising a whole new, vacation-like shopping experience in a refined, relaxed atmosphere. As you step into the store, you embark on a mini-vacation, guided through an immersive shopping experience by professional store associates.
A blend of bright display space and soft lighting mapping quickly helps you shed the stress of the outside world. In the festive display area, you can explore new seasonal products and familiar fragrances. After your shopping journey, you approach the resort-style checkout and walk away with select A&F products and a one-of-a-kind offline experience.
Classic Brand Imagery, Refreshed
A&F’s product range has crafted classic images for numerous items. Whether it’s the evolution of Abercrombie & Fitch’s various logos or the classic icon of a small moose, they are today’s must-haves. As the brand keeps pace with trends, we’ve seen fun renditions of the small moose series. From the classic small moose to the Valentine’s Day ‘Kissing Moose’ series, the spring flower-inspired ‘Floral Moose’ series, to the love-born ‘Rainbow Moose’ series – each variant of the small moose family has found a home across different product categories. This season’s visual palette and outfits reveal a laid-back ambiance that classic items exude.
Find the Abercrombie & Fitch GETAWAY concept store at B129, Tianhuan Plaza, No. 218 Tianhe Road, Guangzhou City, Guangdong Province.