PUMA, having previously secured an exclusive partnership with Formula 1 as its official authorized partner and exclusive trackside retailer, is diving deeper into merging streetwear and motorsports. The brand recently revealed that A$AP Rocky will steer the creative direction for the PUMA x Formula 1 collaboration. The first products to emerge from this partnership will be a limited-edition apparel and accessories line. A teaser features Rocky donning a co-branded black tracksuit, racing gloves, and a trio-colored pair of PUMA Velophasis sneakers. In the upcoming 2024 F1 racing season, Rocky will craft a series of capsule collections tied to high-profile races. His role will also encompass orchestrating live events for each release and overseeing the marketing for each edition. Looking ahead to 2025, PUMA envisions granting Rocky even broader creative latitude over the entire PUMA-F1 partnership, inviting his innovative touch to racewear, fan gear, and more avant-garde collections.