Starring Mia Khalifa and shot by Pablo Mas, Trashy Clothing’s latest campaign blends Palestinian cultural heritage, subversive storytelling, and political commentary, introducing a jewelry collaboration with Khalifa’s brand, Sheytan.
Palestinian fashion label Trashy Clothing unveils a new campaign starring Mia Khalifa, who previously walked in the brand’s FW26 show in Paris. Shot by photographer Pablo Mas, the campaign also introduces a jewelry collection created in collaboration with Sheytan, Khalifa’s own brand.
Titled In Divine Trust, the collection draws inspiration from Divine Intervention, the 2002 film by Palestinian director Elia Suleiman, which uses absurdity, surrealism, and irony to explore the contradictions of everyday Palestinian life under Israeli occupation.
Founded by Omar Braika and Shukry Lawrence, Trashy Clothing is known for its satirical and subversive approach to storytelling, using fashion as a medium for cultural expression and political commentary. At the heart of the brand lies a commitment to preserving regional craftsmanship, working closely with local workshops and artisan communities across Palestine, Syria, and Jordan to safeguard traditional techniques. This approach is paired with a focus on reducing waste through the use of deadstock fabrics and more responsible production practices.
Blending this artisanal heritage with influences drawn from Arab pop culture, clubwear, and workwear, Trashy Clothing challenges conventional fashion codes and cultural stereotypes, transforming clothing into a space for identity, resistance, and critical reflection.
