Between past, present and future, MARINE SERRE has always chosen to look at life’s moments through an unexpected lens. For this Holiday season, the House turns its attention to the rituals that shape our collective memories — gifting, gathering, celebrating — and reimagines them with the playful audacity that defines its universe.
This year, MARINE SERRE breathes new life into vintage family photographs from the 1980s and 1990s — intimate images sourced from the personal archives of team members working within the Maison, rediscovered and meticulously re-enchanted. These archival Christmas scenes — warm living rooms, homemade decorations, joyful chaos around the tree — have been carefully re-costumed with the brand’s iconic Moon monogram in each family tableau.
In these images, memory becomes a canvas, tradition a territory for reinvention, and craftsmanship a tool for reconnecting with the intimacy of shared heritage.
In dialogue with these reimagined archives, the campaign unveils a series of striking visuals that blend humor, fantasy and couture craft. Characters playfully interact with oversized objects — crescent moons covered in ornaments, monumental heels now set in snowy landscapes, snowdusted handbags — creating a world where scale shifts and imagination expands. Shot with the distinctive MARINE SERRE spirit, the imagery oscillates between dream and reality, paying homage to the exuberance of holiday iconography while grounding it in sharp contemporary styling.n dialogue with these reimagined archives, the campaign unveils a series of striking visuals that blend humor, fantasy and couture craft. Characters playfully interact with oversized objects — crescent moons covered in ornaments, monumental heels now set in snowy landscapes, snow-dusted handbags — creating a world where scale shifts and imagination expands. Shot with the distinctive MARINE SERRE spirit, the imagery oscillates between dream and reality, paying homage to the exuberance of holiday iconography while grounding it in sharp contemporary styling.
Together, these two axes — hand-crafted family nostalgia and surreal studio tableaux — form a conversation about continuity: how the symbols we inherit evolve, how we reinterpret the myths we grew up with, how fashion can stitch past and future into a single story.
By merging generations, aesthetics and techniques, MARINE SERRE proposes a Holiday season that celebrates what truly endures: the joy of transformation, the pleasure of play, and the power of collective memory — always illuminated by the Moon.
