This winter, a beloved holiday classic gets an unexpected burst of imagination as Fiorucci and Flamigni join forces to create the limited-edition Fiorucci x Flamigni Panettone, a sweet celebration where nostalgia, fantasy, and festive joy come together.
Born from an encounter between Flamigni’s storied pastry-making heritage and Fiorucci’s world of cultural expression, the collaboration transforms the familiar into something delightfully surprising. At its heart is a timeless Panettone crafted by Flamigni with the finest ingredients, but the story truly begins on the outside.
The packaging, produced in only 500 pieces, dives into the Fiorucci archive to revive one of its most iconic prints: a whimsical parade of toys, characters, and playful illustrations that once defined the brand’s identity. These archival “toys,” symbols of curiosity and wonder, wrap the Panettone like a gift from Fiorucci’s universe, turning each box into a collectible object. Inside every box, there will also be a surprise sheet of Fiorucci stickers, a playful keepsake that extends the joy beyond the final bite.
