By Mohamed Gounain
In fact, I’d love to kickstart Wednesday by announcing Mizuno Sportstyle’s collaborative capsule with Marseille powerhouse, VRUNK, as they raise Sportslife Culture to the surface of the Japanese sporting brand’s collaboration portfolio.
“Deeply embedded within the Sportslife sub-culture of streetwear with which Mizuno Sportstyle is so closely affiliated, VRUNK is the brand at the forefront of all things youth culture as this collaboration takes us to the South of France.
Arriving in Marseille, we’re greeted by trends that lend themselves to decades of sportswear design alongside all things on two-wheeled, from mopeds to motorbikes and mountain bikes in equal part. The term ‘VRUNK’ itself derives from local Marseille slang meaning ‘friend,’ a value found at the beating heart of everything this collaborative partnership stands for as both parties continue to develop a long-running storyline, and a rapidly expanding, organic community.
The Mizuno Sportstyle x VRUNK collaboration is an example of the many sub-cultures that have adopted Runbird as their footwear and apparel brand of choice – welcoming the Wave Prophecy LS as their silhouette of choice, on this occasion adorning pink, navy and deep purple accentuation, alternating sidewall colour branding and dual-branded tongue loops.”
The collection includes VRUNK’s take on the Wave Prophecy LS, Balaclava, Cap, T-shirt, Jacket, and Tracksuit set – with tribute to the Prophecy’s heritage roots.
