Still Kelly iannounces its first pop-up at the iconic Parisian boutique Pretty Box this Men’s
Paris Fashion Week. Stemming from a long-time friendship between Marc Kalman, Nicolas Hazarosoff and Sarah Hazarosoff, this launch presented the perfect occasion to host the brand’s first physical retail presence. A limited-edition long sleeve tee with the motif, ‘Kelly et Nico’ will be exclusively available to commemorate the collaboration.
Kalman’s vision for Still Kelly is more than a brand. It extends to creating a platform for creative contributions from a global and interconnected network of friends and collaborators, as seen in the supporting photography shot by Casper Kofi, styled
by Pau Avia, and featuring Ezekiel Conteh.
The in-store takeover at Pretty Box will also unveil a capsule created in collaboration with SNOW, an innovative lab-grown diamond company known for its patented plasma technology. The collection features a range of hoodies embellished with uniquely developed, one-of-a-kind diamonds. The hoodies are an evolution of the brand’s signature baby face photographic screenprint pierced with rare diamonds in shades of blush pink, vivid yellow, topaz blue, bright white and quartz green.
