LOUIS VUITTON has announced Thai rapper BamBam as its latest brand ambassador, a move that highlights the intersection of fashion and music. BamBam, known for his vibrant personality and fashion sense, expressed his excitement about the collaboration, particularly praising Pharrell’s contributions to the brand as “magical.”
BamBam rose to fame in 2014 as a member of the Korean pop group GOT7, alongside Jackson Wang, before embarking on a solo career in 2021 with the release of his album “Ribbon” and conducting an Asian tour. His exponential growth in fan base is attributed not only to his musical talent but also to his keen fashion sense.
Recently, BamBam attended the LOUIS VUITTON Fall/Winter 2024 men’s show in Paris, generating over 2.1 million posts on social media under the hashtag #BamBamXLVFW24, demonstrating his strong following in the fashion realm. BamBam expressed his delight in becoming a brand ambassador for LOUIS VUITTON, stating, “I’m thrilled to be part of the amazing work Pharrell is doing here. It’s an honor to be part of this, and I look forward to an exciting journey ahead.”
