As the Lunar New Year of the Dragon approaches, FRED PERRY collaborates with artist 奶粉Zhou to launch their 2024 New Year Artistic Collaboration Project. This initiative features a special collection of artworks and digital red envelope covers for the Year of the Dragon, aiming to brighten the festive season with good wishes and aspirations.
奶粉Zhou draws inspiration from the dragon, focusing on the themes of ‘Everlasting Life’ and ‘Continuous Ascension’. Breaking away from traditional Chinese dragon imagery, Zhou infuses his distinctive style into the artworks, interpreting the dragon elements in a more imaginative form. His creations bring these auspicious mythical creatures to life, sometimes weaving through mountains and auspicious clouds, and at other times, playfully depicted as ‘double dragons playing with a pearl’. These lively and unique visuals convey the blessings and free spirit of the New Year, welcoming a year filled with hope and prosperity.
The concepts of ‘birth’ and ‘ascent’ in Zhou’s work symbolize the spirit of endless heritage and the determination for continuous progress, respectively. These themes resonate deeply with FRED PERRY’s brand ethos. Since its inception, FRED PERRY has consistently promoted a spirit of independence and cultural diversity. Despite the ever-changing fashion trends, the classic FRED PERRY polo shirt remains a timeless staple, embraced by generations of youth. The brand continues to honor its legacy while advancing in the realms of sports, music, and subcultures.
The FRED PERRY x 奶粉Zhou special edition WeChat red envelope covers will be available starting February 1st on their official WeChat account. Fans interested in this unique collaboration can look forward to obtaining these exclusive designs then.
