The WOOYOUNGMI 2024 Spring/Summer collection campaign is a narrative journey exploring the fashion fusion between Korean and Western elements, drawing inspiration from Jeju Island. The collection repeatedly features the island’s signature color – olive green – in various garments. Showcasing the new range of WOOYOUNGMI 2024 through sophisticated fashion photography, the campaign models are either clad in pleated jackets with olive green exteriors and purple interiors, paired with slim-fit trousers, and avant-garde silhouette sneakers, or in black bespoke suits, sleeveless tops, trousers, and boldly designed ear cuffs, blending a modern style with a futuristic aura.
