BYREDO, a renowned fragrance brand, is set to make a significant expansion into the world of luxury jewelry. The brand’s debut into this new product category is highly anticipated, with a launch date scheduled for late November.
Introducing “Virasaat”: A Nod to Heritage
The inaugural collection, named “Virasaat” (a Hindi term for “heritage”), is a tribute to the Indian heritage of BYREDO’s founder, Ben Gorham. This collection is an amalgamation of fine craftsmanship and cultural homage, featuring exquisite pieces crafted in 18-karat gold and sterling silver.
Craftsmanship and Design
Each piece in the collection, which includes elegant necklaces, bracelets, rings, and earrings, is meticulously crafted in Italy. The designs showcase intricate patterns of interwoven circles and strips, resembling pearls in their sophistication and finesse.
Exclusive Pre-Sale and Availability
The “Virasaat” series will initially be available for an exclusive pre-sale at the BYREDO boutique on Rue Saint-Honoré in Paris on November 30th. Following this, the collection will be accessible in other BYREDO flagship stores starting January 25th. Prices for these exquisite jewelry pieces range from $350 to $27,000.








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