As the fashion world eagerly anticipates Gucci Cosmos, a dazzling exhibition featuring the legendary brand’s most iconic designs set to debut in Shanghai on April 28, 2023, Gucci embarks on a stylish journey with its global brand ambassador, Xiao Zhan. The acclaimed Chinese actor travels to the heart of Gucci’s origins, the mesmerizing city of Florence, to experience the essence of the Italian brand’s signature elements and timeless fashion icons.
While exploring the historic Palazzo Settimanni, Xiao Zhan immerses himself in the Gucci Archive, a veritable treasure chest filled with the brand’s classic handbags, including the legendary Gucci Bamboo 1947 and the enduring Jackie 1961. Continuing his voyage to Scandicci, Xiao discovers the Gucci ArtLab, a creative sanctuary for the brand’s leather goods and footwear. Serving as the beating heart of Gucci’s artisanal craftsmanship and innovative experimentation, the ArtLab offers an exclusive look into the world of Gucci’s extraordinary design.
On his captivating tour of the Gucci ArtLab, Xiao Zhan observes the meticulous craftsmanship behind the Gucci Bamboo 1947 bag and Horsebit loafers, admiring the skill and accuracy that characterize these iconic items. Throughout this thrilling journey, Xiao showcases modern Gucci designs, wearing check cotton linen and vintage-inspired tweed jackets, reflecting the brand’s timeless elegance and distinctive charm.