The British luxury brand Burberry is launching a new capsule collection featuring a redesign of the brand’s logo in a monogram. “To introduce the new collection, Riccardo Tisci has called upon a cast of iconic British creatives – British photographer Nick Knight, art director Peter Saville and stylist Katy England – to realize his vision for the TB Summer Monogram campaign, starring Kendall.” This capsule is named “the summer monogram” because of what we mentioned and comes with different color variations: in black and white, in different brown tones or in blue and orange.
“A bold palette of dark beige, azure blue, graphite, cobalt blue and orange defines the collection.”
This collection’s campaign features non-other than miss Kendall Jenner and a total digital 3D world, also featuring Kendall in digital format and skateparks and swimming pools in a CGI film.
“A journey from reality to fantasy, the campaign blends real-life capture with a dreamlike digital world inspired by geometric skateparks and swimming pools, in which Kendall brings to life four distinctive characters through our summer capsule of womenswear and menswear pieces. The CGI film is juxtaposed with a series of raw self-portraits captured at home by Kendall.”
