Marc Jacobs’ Heaven FW21 sparks a new youth revolution

Marc Jacobs (I.G. @marcjacobs) once again takes us to heaven through his latest proposal for the Fall 2021 season. In a campaign starring personalities such as Teezo Touchdown or Adut Akech, and captured by London artist Harley Weir, the new dreamlike interpretation of Heaven is projected, among maniacal smiles, yellow snake eyes, devil horns, and eroticism.

The Renegades of Fashion designer and Ava Nirui, co-creative director of the cult brand’s nostalgic line, create this new fashion story inspired by grunge, youth, and dreams. And they do so by dressing a cast of models into their textile fantasy that includes baby t-shirts, floral dresses, or knitwear bathed in Heaven’s teenage nostalgia.

This enigmatic universe of Marc Jacobs’ subversion is also inhabited by the emo-punk rapper from Beaumon Teezo, who connects directly with the campaign’s narrative, and interprets it with a look of polarized aesthetics. The light and color of the naïf style coexist with the darkness of the gothic aesthetic: here the crochet sweater and the children’s necklace share the look with spikes and maxi-chains.

Within the collection, we can also find cinematographic references to the iconic teen drama The Virgin Suicides or the mythical movie E.T., through a painting of the artist Ketherine Bernhardt knitted on a vest.

Fashion reacts again with evasion in the hands of iconic photographer Harley Weir, who captures all that expression of freedom through her contemporary visual language. Stylist Danielle Emerson just outlines the disruptive and dreamlike narrative that takes us from hell to heaven in the blink of an eye.

Text by Laura Pérez