LVMH and Epic Games: A Pioneering Partnership
LVMH Moët Hennessy Louis Vuitton announces the expansion of its partnership with Epic Games, the masterminds behind Fortnite and Unreal Engine, aiming to redefine immersive experiences for its prestigious fashion houses.
Under this enhanced collaboration, LVMH and its esteemed Maisons, including Louis Vuitton, Celine, and Dior, among others, will leverage Epic’s industry-leading, three-dimensional creation tools.
Epic’s Technological Toolbox: Revolutionizing the Luxury Experience
Epic’s robust suite of tools, encompassing Reality Capture, Twinmotion, MetaHuman, and Unreal, will empower LVMH’s companies to establish formidable identities in the rapidly expanding virtual realms.
Bill Clifford, Vice President of Unreal Engine at Epic Games, also shared his enthusiasm, “We are excited to accelerate the group’s adoption of Unreal Engine, Reality Capture, Twinmotion, and MetaHuman technology, and help LVMH’s global brands engage with customers through immersive digital experiences.”
LVMH Brands: Exploring the Metaverse
Several LVMH brands have already begun employing Epic’s suite to design novel experiences. For example, Bulgari recently launched a groundbreaking metaverse experience, drawing inspiration from Ancient Rome and developed through Unreal Engine 5.
As fashion and technology continue to intertwine, this groundbreaking partnership between LVMH and Epic Games is setting a new precedent for the luxury fashion industry, marking the advent of an exciting era of immersive digital experiences.