Photography: Franey Miller @franeymiller
Styling: Sam Bates @sambatesstyle
Hair and Makeup: Mirna Jose @mirnajose
Models: Wario Slim @
Assistants: Oliver Hunt @
Garments, Earrings: Lavanya Coodly
Every shoot starts with an idea. Ours was simple- We wanted to introduce fine
hand craftsmanship to the Millennium generation. Sometime ago, the brand’s
founder was at a cross road when deciding on her next sartorial purchase. She
asked herself- “should I get high end construction or just reach for the next mass-
produced stuff and call it a day?” The answer was not easy especially for a
student on a limited budget. Thinking about it, she opted to invest her money in
building an upscale wardrobe. And she has never regretted it because that
decision not only expanded her horizon, it opened her world to the idea of
choosing everlasting style over fleeting fashion.
We approached the shoot with the same idea. We wanted to introduce our new
collection to younger members of our growing client base and making upmarket
craftsmanship approachable. Our models were young students and not seasoned
models. Our studio was a converted New York city home. We chose an existing
color scheme that conveys a message we like- rich and attractive and yet,
inclusive and enduring. The red Bokhara on the floor has developed its unique
character and resilience after being treaded upon for several decades. It is our
metaphor for enduring refinement. Our clothes are made from a wide range of
luxury fabric- plush silks, cashmere, Angora and wool. Finished designs were
accessorized with New York city graffiti-inspired printed silk scarves. We want
high end to co-exist with an urban landscape. We want our clothes to reflect what
we experience everyday living and working in a city. We mixed up our styling to
portray a range from casual to formal because that is precisely how life works for
many of us. We exist in different worlds at different times and are required to
adapt to situations. Or else, we will not survive.
Ultimately, we decided that the photoshoot must reflect how we feel about our
collection- diverse, inclusive, warm and thoughtful.
