Red September calls the new collection “Vacuum”.
According to the Cambridge Dictionary, vacuum is a space from which most or all of the matter has been removed, or where there is little or no matter.
Ringin, silence, suspense and emptiness: it seems that in 2022, all the oxygen was simply drained out of sphere. Before 2022, we used to breathe deeply, realizing that we were part of a friendly “community”.
But who will you call a friend today, the one who understands and accepts you 100%? Close ties with friends, colleagues, relatives have been shattered, and their fragments now hurt. The “community” has been replaced by the “bubble phenomenon”: everyone is alone, fenced off from the outside world. Detached, in complete isolation and confusion.
What clothes do we need today, while being stuck in these bubbles?
In the autumn-winter season Red September turns off the color also favoring a more voluminous style for practical purposes. Hoodies and puffer jackets make you wanna wrap up, hide, wear multi-layered outfits.
The most understandable and straightforward symbol of the collection is the pacific.
In 2022, vacuum was a symbolical oxygen-deficit.
In 2023, vacuum is the removal of preconceptions (that deprived us of oxygen) with the aim to underline the spirit of a society that is a desire of collaboration and integration.
It’s the will to be part of the world, the same world that is integral part of a ideal Team, the one of Red September.
