The surrealist SS24 “theory” is the reality by SIMON CRACKER The surrealist SS24 “theory” is the reality by SIMON CRACKER Vanity Teen 虚荣青年 Lifestyle & new faces magazine

The surrealist SS24 “theory” is the reality by SIMON CRACKER

The surrealist SS24 “theory” is the reality by SIMON CRACKER The surrealist SS24 “theory” is the reality by SIMON CRACKER Vanity Teen 虚荣青年 Lifestyle & new faces magazine

“One day I will go to live in theory because it’s in theory that everything goes well’: this phrase is where it all started. We went into theory, where we are a major successful brand, and we found many interesting things: a book that in theory is an encyclopedia but in reality, it cannot be read, a doll that in theory was supposed to be Barbie’s antagonist but in reality, it scared children, a village that in theory is cute and happy but in reality, is a prison where everyone becomes a number, music that in theory was evil but in reality, united people of every kind.”– Simone Botte said about his SS24 Collection. Simone is the founder and creative director of the brand SIMON CRACKER.

The collection is a paradox, a happy chaos with a creepy subtext, a patchwork of fabrics that we kept in our stockroom because they were ‘too ugly’, where acid house t-shirts with a redesigned smile go and clash with the stripes and the ‘bon ton’ trench coats of ’The prisoner’ village (the first ‘mindfuck’ TV series back in the ’60s), the cyanotype ‘Codex Seraphinianus’ inspired prints fight with the creepy faces of Blythe dolls and Lalaloopsies hang from messy bags.

In the upcycling and one-of-a-kind garments process, appears a small section of ‘merch’ garments: which in theory should be less ’scary’ and more commercial.

The surrealist SS24 “theory” is the reality by SIMON CRACKER The surrealist SS24 “theory” is the reality by SIMON CRACKER Vanity Teen 虚荣青年 Lifestyle & new faces magazine
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