Tiffany & Co. ambassador Rosé, lead singer of Kpop group BLACKPINK, stars in her second campaign for the luxury jeweler. The campaign was photographed by the iconic Mario Sorrenti.
Rosé, who has 56.6 million followers on Instagram, has been a natural shake-up for Tiffany & Co, appealing to BLACKPINK’s Generation Z followers, this is Rosé’s second campaign for the brand.
For the campaign, Rosé wears the latest bold diamond designs from the collection, the entire collection will be available from November 2022 on the brand’s official website.
“Tiffany City HardWear first debuted in 2017 and has since become one of Tiffany’s signature jewelry collections. Its iconic gauge link motif, based on a 1971 bracelet from The Tiffany Archive, and industrial shapes are a tribute to the power and edge New York City – a nod to the rebellious energy of its streets. Yet, no matter how subversive, the Tiffany City HardWear designs are elegant and sophisticated expressions of the fierce, feminine spirit that defines the collection.”Tiffany & Co.