The club exists in many different forms. Each person is free to experience the club in their own way. The club is a space for self-expression.
Since the beginning, Vitaly has always had close ties with the club scene. Our newest collection, titled “BPM,” is a return to the dance floor. Inspired by the history of clubwear and club aesthetics, the BPM collection weaves together cues from the hard-hitting sound of the Detroit and Berlin underground, 90s rave and acid house, and the ecstatic crystals and charms of the modern festival mainstage.
For the accompanying campaign, the Brand wanted to show the pieces in their natural habitat. Shot live at Pep Rally — one of Toronto’s most beloved raves — the pieces are worn by real people, in their own outfits, with their own personality. No models, no stylist, no hair and makeup team — just pure expression, with the thump of the bass echoing in the background.
