[vimeo 126187246 w=540 h=420]

That’s Pitticolor. International menswear tradeshow Pitti Immagine Uomo 88, which will take place from June 16-19 in Florence, introduces its first campaign video named ”That’s Pitticolor”, and who else but renowned director Luca Finotti would be the creative mind behind this amazing fashion film.

For the Spring/Summer 2016 edition of Pitti Immagine , the main theme will be Color:

”The language of color is also one fashion’s basic “codes” and it will lead us into a full immersion course and new styles and lifestyles.” 

Pitti Immagine has teamed up with a group of creative and talented directors who will produce a special digital art project inspired by the theme for the show. Stay tune for more.