Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine

Salomon – Blending Tradition & Avant-Garde (Atlas Morocco Story)

Salomon ADVANCED collaborates with Thomas Lohr on a series of photos shot in Imlil, a village located southeast of Marrakesh. Nestled at the heart of the High Atlas mountains, Imlil quietly emerged as Morocco’s prized site for mountain experiences.

Traveling through Morocco in February 2023, photographer Thomas Lohr journeyed to the High Atlas mountains and the village of Imlil near Toubkal peak. He was struck by the blend of traditional attire and modern Salomon shoes worn by local mountain guides.⁠

Inspired, Lohr invited French brand Salomon to develop a visual story documenting local guides wearing pieces from the ADVANCED collection. 

A short time later after this shoot took place, a 6.8-magnitude earthquake hit Morocco, devastating the Al Haouz region and particularly affecting the town of Imlil, which relies heavily on tourism.

Despite the destruction, thanks to global relief efforts and Moroccan solidarity, the area’s tourism infrastructure was quickly rebuilt, allowing tourists to return.⁠ Salomon was so moved by the beautiful welcome from the locals, that they have supported a fundraiser.

Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Salomon - Blending Tradition & Avant-Garde (Atlas Morocco Story) Vanity Teen 虚荣青年 Lifestyle & new faces magazine
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