RIMOWA's 'Never Still 4' Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton RIMOWA's 'Never Still 4' Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton Vanity Teen 虚荣青年 Lifestyle & new faces magazine

RIMOWA’s ‘Never Still 4’ Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton

RIMOWA's 'Never Still 4' Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton RIMOWA's 'Never Still 4' Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton Vanity Teen 虚荣青年 Lifestyle & new faces magazine

RIMOWA, a premier luggage brand from Germany since 1898, unveils its ‘Never Still 4’ campaign, emphasizing the transformative power of travel. Known for collaborations with influential figures who personify the spirit of continuous personal growth through travel, this campaign takes a deeper dive into their stories. As travel increasingly becomes a tool for both external exploration and internal growth, ‘Never Still’ presents the narratives of global trailblazers, spotlighting Sir Lewis Hamilton. The renowned Formula 1 athlete, despite his extensive global travels, remains constantly inspired by unfamiliar locations and the people he encounters.

“I have spent my whole career traveling the world, and those experiences have shaped who I am as both a driver and a human. It was only through seeing new places and perspectives that I really learned to challenge my way of thinking and to embrace the endless possibilities that the world holds. Home is where I reflect, but it’s through travel that I’m truly inspired,” says the seven-time Formula 1 World Champion.

Next, global superstar Rosé brings a fresh perspective to the meaning of home and what is truly important in a life of purposeful travel.
“Travel allowed me to expand my meaning of home. As traveling has become an essential part of my life, I’ve realized that home has become more of a state of mind than a specific place. It’s a collection of memories, experiences, and people that provide a sense of belonging,” she explains.

And finally, football prodigy Kylian Mbappé, whose inspiring activities both on and off the pitch have created a wave of change for young people around the world.


“When you travel, you see different types of lives, and you learn a lot. I crossed paths with amazing
people that I never thought I would meet in my life,”
Mbappé says.

Emelie De Vitis, Senior Vice President of Product & Marketing, RIMOWA says: “This 4th chapter of our Never Still campaign signals an evolution as we look forward to what travel means post-
pandemic, as a journey towards progress. We are delighted to partner once again with icons that echo our mindset of purposeful travel”
.

In a new campaign, global luminaries share their transformative journeys, emphasizing the power of travel to inspire change. Acclaimed composer Hans Zimmer, in his second collaboration with the brand this year, crafts the soundtrack with custom compositions for four films. Anomaly London produces these films for RIMOWA, capturing the personal narratives of the icons and delving into their travel motivations. Beyond individual stories in three films, a fourth amalgamates their experiences, underscoring their shared forward-thinking attitude.

RIMOWA's 'Never Still 4' Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton RIMOWA's 'Never Still 4' Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton Vanity Teen 虚荣青年 Lifestyle & new faces magazine
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RIMOWA's 'Never Still 4' Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton RIMOWA's 'Never Still 4' Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton Vanity Teen 虚荣青年 Lifestyle & new faces magazine
RIMOWA's 'Never Still 4' Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton RIMOWA's 'Never Still 4' Campaign: Exploring the Transformative Power of Travel with Sir Lewis Hamilton Vanity Teen 虚荣青年 Lifestyle & new faces magazine
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