In an eagerly awaited collaboration, RELIANCE BRANDS LIMITED (RBL) and renowned Indian designer Rahul Mishra unveiled their global luxury label, AFEW Rahul Mishra, at the Palais de Tokyo in Paris. AFEW, an acronym for Air, Fire, Earth, Water, was co-conceived with London-based design powerhouse Michael Nash. This label embodies Rahul Mishra’s vision of effortless luxury for the modern woman. The logo was crafted through a year-long interactive design process with Anthony & Stephanie Nash.
The brand harmonizes Rahul Mishra’s Indian heritage with a global perspective, emphasizing a commitment to natural elements. AFEW Rahul Mishra explores nature, art, and culture through contemporary yet timeless fashion. The collection features painterly renditions of Himalayan landscapes and versatile silhouettes, ideal for both brunch and elegant evenings.
Curated by stylist Jenke Tailly, the collection includes women’s clothing, jewelry, bags, and shoes. Jewelry is crafted from sterling silver and recycled brass, bags are handcrafted in Manipur with ‘kauna grass’ weaves and hand-embroidered motifs, and shoes feature embroidered motifs developed at the AFEW Rahul Mishra atelier.
