For its Fall/Winter 2017 ad campaign, pioneering fashion luxury brand Pringle of Scotland @pringlescotrland went to the Scottish highlands of Loch Glascarnoch and Loch Droma to highlight the brand’s iconic heritage. Photographed by Harley Weir under the artistic direction of Christopher Simmonds, the campaign features Niklas B at Tomorrow Is Another Day along Lorna Foran and Mia Brammer styled by Francesca Burns.
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