The French designer Ludovic de Saint Sernin has just launched a beautiful swimwear collection, featuring seven different colors of the Eyelet Swim Briefs. Each design is named after Saint Sernin’s favorite destinations such as hot pink fo Ibiza, blue navy for Côte d’azur, black for Fire Island, beige for Marrakech, red for Palm Springs, turquoise for Capri and white for Mykonos.
“Ludovic de Saint Sernin represents a return to beauty, seen via the lens of sensuality and sexuality, with an exacting approach to design and make.”Ludovic de Saint Sernin’s website.
This campaign was shot in Fire Island, a place that Saint Sernin fell in love with after knowing its history. That island was a safe haven for queer people and the community from the 60s until today. It was photographed by Thomas Giddings @thomasgiddings and features the beautiful Nicholas Wright @nicholas_all
In addition to this, 10% of the profit of swimwear sales will go to support Le Refuge @lerefugeofficiel, an organization that supports young LGBTQIA+ people rejected by their parents and driven from the family home because they are homosexual, trans and or questioning their identity. They will also donate an additional 10% of the sales to G.L.I.T.S. @glits_inc, a grassroots organization dedicated to supporting the LGBTQIA+ community on a global scale.