It is obvious that photography and the fashion industry are changing the traditional concept of gender. “All of us have to be honest and just accept that normality doesn’t exist”, that is what Lorenzo Païno, a young and just started photographer, said about it.
Lorenzo started in the photography industry less than a year ago. He began taking pictures of a women’s fashion brand. Now he is an independent photographer who shows in his pictures the beauty of the male body by means of eroticism and, sometimes, nudity. Using that way of expression his pictures attract the glance of people and gain an artistic touch.
Moreover, in his photographs can be appreciated his passion for cold tones and, also, different shots -closed and opened shots-, but what is more important is the breakup of the traditional concept of masculinity. He defines his style as a photographer like “sexy with old school vibes” and the models who Lorenzo takes pictures are not the typical guys, they are exotic and dressed in avant-garde clothes.
All of that makes Lorenzo Païno a new photographer that wants to liberate men from the traditional concept of masculinity using his camera and his pictures as weapons.
When did you start working as a professional photographer? Was it your dream job? I started working as professional photographer less than one year ago for a clothing women brand, and after some propositions of jobs, I became naturally a photographer, but I’m just a baby for the moment: I learned studio photography in a great Parisian studio during two years so all it’s quite new, but my dream is obviously shooting for luxury/fashion brands, like Berluti, GMBH, Dior, Ludovic de St Sernin, Calvin Klein, Givenchy, Acne Studio…
What do you consider that is the most important thing for being a good photographer? It’s impossible to have just one important thing to be a good photographer, but if I have to choose one word it could be PERSEVERANCE.
Which difficulties have you found for being a professional photograph? To be a professional photographer, we have to work a lot, spend time to create always something new, do a lot of new faces tests, find ideas for some editorials, find your own style, prove that you can do great works with a good team, know all the lights great lights are important too, it’s a battle between Relationship, Creativity, and Technology.
Which photographers have been your inspiration? I have a lot of admiration for Nick Knight, Fanny Latour, Arnaud Lajaunie, Bob Mizer, Mel Roberts, Eddie Wrey, Mikael Jansson, Matthew Brookes, Camille Vivier, Elizaveta Porodina… And obviously all the photographer i’ve assisted like Byron Spencer, Ferry Vandernat, Charly Gosp, Mattias Bjorklund, Betina Du Toit, Fiona Torre, they are encouraging and they learn me a lot !
How would you define your photography style? Sexy with old school vibes ? I have a passion for cold tones too !
Why do you mostly take pictures of young guys? When I started I was doing Girls and Boys, I like both but I feel more comfortable when I shoot boys maybe because I’m a guy. I love them all, they are inspiring, men body is beautiful, multi-expressive. And probably because I’m gay too haha !
Some of your pictures could be considered erotic, do you consider it as a way of expression? Of course, erotism is a way of expression, nudity is art too isn’t it? It’s difficult to find good models for that kind of picture, but for me, all bodies are different and erotics in their way and we don’t have to be naked for that, we have to feel the sexiness.
How do you usually find the models you take pictures of? I just have to ask to some models agencies and choose.
Do you think that the concept of the traditional genders is being broken by photography and fashion industries? Of course, fashion and photography change a lot of mentalities, they are probably the first who they can do/move something ! Socials Media and Cinema too! It’s a very long process, and we have to be tolerant of all human beings on Earth. We just have to show them and stop to precise it like « this transgender model (or whatever his gender) did this catwalk, this cover magazine, this campaign », for me it can be without a word. We are all different and all of us have to be honest and just accept that normality doesn’t exist, a lot of magazines don’t evolve too and we see all the same guys or girls, how to be more boring ?? I hope to shoot a lot of different people in my future shootings because we all have a story, I want to learn a lot with them and fashion have a lot of fights to win for a tolerant world.
Have you ever thought about launching your own book? For the moment not at all, but one day maybe. And when I will be a superstar I will launch maybe ten books! Who knows?
text by Alejandro R. Guevara Lanero @alexxguevara