Introducing Zomer: A Blend of Art, Fashion, and Friendship Introducing Zomer: A Blend of Art, Fashion, and Friendship Vanity Teen 虚荣青年 Lifestyle & new faces magazine

Introducing Zomer: A Blend of Art, Fashion, and Friendship

Introducing Zomer: A Blend of Art, Fashion, and Friendship Introducing Zomer: A Blend of Art, Fashion, and Friendship Vanity Teen 虚荣青年 Lifestyle & new faces magazine

A Fresh Perspective in the SS24 Fashion Landscape

Zomer, the upcoming womenswear brand for the SS24 season, is the creative brainchild of designer Danial Aitouganov and stylist Imruh Asha. The brand name, derived from the Dutch word for ‘summer’, reflects the duo’s Dutch heritage, promising vibrant colors, unique textures, and avant-garde designs. Drawing from artistic giants like Pablo Picasso and Marie Laurencin, Zomer merges youthful whimsy with refined elegance.

The brand’s origin traces back to Aitouganov and Asha’s teen years in Amsterdam. Although they initially envisioned starting a label almost a decade ago, they decided to independently gain industry experience before reuniting for this venture. Aitouganov honed his skills with prestigious brands like Burberry and Chloe. In contrast, Asha, recognized for her collaborations with Louis Vuitton, Dior, and others, took on the role of Dazed magazine’s fashion director in 2021.

While zomer is a joint endeavor, roles are distinct. Both shape the brand’s seasonal concept and mood, but Aitouganov spearheads design, and Asha crafts the visual stories showcased in editorials and runway shows.

Zomer plans to roll out a comprehensive ready-to-wear line, complete with accessories emphasizing impeccable craftsmanship and the pleasure of artistic fashion. Notably, artist Ibby Njoya contributes a floral print to the inaugural collection, and ECCO Leather will be the leather supplier.

Today, the fashion world gets a glimpse of zomer’s potential through the teaser campaign “It’s Just Kids,” capturing prominent fashion figures in playful, childlike scenarios, directed by Asha and captured by photographer Oliver Hadlee Pearch.

Anticipation builds as zomer’s debut at Paris Fashion Week on September 26th nears, where Aitouganov and Asha will fully unveil their vision to the world.

Introducing Zomer: A Blend of Art, Fashion, and Friendship Introducing Zomer: A Blend of Art, Fashion, and Friendship Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Introducing Zomer: A Blend of Art, Fashion, and Friendship Introducing Zomer: A Blend of Art, Fashion, and Friendship Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Introducing Zomer: A Blend of Art, Fashion, and Friendship Introducing Zomer: A Blend of Art, Fashion, and Friendship Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Introducing Zomer: A Blend of Art, Fashion, and Friendship Introducing Zomer: A Blend of Art, Fashion, and Friendship Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Introducing Zomer: A Blend of Art, Fashion, and Friendship Introducing Zomer: A Blend of Art, Fashion, and Friendship Vanity Teen 虚荣青年 Lifestyle & new faces magazine
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