Hélas presents the FW23-24 Campaign. Like every season, a new version of the iconic “UMBRELLA” t-shirt pops out, this time as part of the “LIQUID” capsule. With digital color touches, he’s accompanied by a long-sleeved football shirt.
In this season’s lineup, we’re thrilled to introduce a fresh “H” monogram, seamlessly integrated into the eye-catching “WAVE” denim set. Adding a playful touch to the collection is the “LOVI” shirt, while the “PUFF TUFF” puffer jacket promises warmth for those late-night adventures.
Finally, the “ALL BEAUTIES” knitter brings a whimsical nod to amusement parks, and the luxurious “DAMERINO” velour set, is perfect for cozy days.
To illustrate the spirit of this collection, the careless Hélas team found themselves in Paris, especially at the legendary funfair in the Jardin des Tuileries.