GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN Vanity Teen 虚荣青年 Lifestyle & new faces magazine

GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN

GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN Vanity Teen 虚荣青年 Lifestyle & new faces magazine

GUESS Originals continue to lean into the Californian workwear aesthetic which has become synonymous with the brand to present their Summer ‘24 campaign.

Staying true to the GUESS Originals ethos, we see emerging Atlanta rap star CAMO, tapped as the key face of the campaign. Part of Lil Yachty’s ‘Concrete Boys’, his name also offers a seamless connection to the RealTree collection which is a main highlight of this Summer ’24 release.
Shot in Camo’s home-state of Georgia by Atlanta-raised photographer Neri, we see styles showcased amongst the scenery of a natural landscape – perfectly utilised to create a gritty & textured backdrop for the collection.

The key focus for the Summer 2024 campaign is the return of the RealTree Camo collaboration. Offerings of nylon and canvas have been expanded with the introduction of lightweight windbreakers, cargo shorts, utility vests, and chore shirting with matching signature-style Carpenter pants. Earthy tones remain consistent with the season, and injections of pink add a robust variety to the colour palette.

GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN Vanity Teen 虚荣青年 Lifestyle & new faces magazine
GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN Vanity Teen 虚荣青年 Lifestyle & new faces magazine
GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN Vanity Teen 虚荣青年 Lifestyle & new faces magazine
GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN Vanity Teen 虚荣青年 Lifestyle & new faces magazine
GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN GUESS ORIGINALS ESCAPE TO THE COUNTRY FOR SUMMER ‘24 CAMPAIGN Vanity Teen 虚荣青年 Lifestyle & new faces magazine
Total
0
Shares
Subscribe to our newsletter and get posts every week
Yo! Don't be left out! Dive into the latest trends and uncover fresh perspectives with Vanity Teen. Hit that subscribe button NOW, and always stay on the pulse of fashion. Let's keep it 100% authentic! 👊🔥