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GUCCI The Ritual FW20

Gucci The Ritual Fall Winter 2020 campaing

Music video credits: “Alright” Supergrass (Gareth Coombes, Daniel Goffey, Michael Quinn)

“I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life”

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