Channeling the laid-back, adventurous spirit of California, AMIRI’s Pre-Fall 2023 Collection brings an elevated twist to DIY processes. Inspired by the emotional allure of world travel and discovery, the collection offers unexpected pieces that celebrate a lifestyle of exploration and novelty. Each item is a testament to the brand’s ethos of transforming the ordinary into extraordinary, reworking classic Americana into fresh, innovative classics.
A New Era of Denim
Leading the charge in denim innovation, AMIRI places a spotlight on refined techniques and finishes, redefining denim as a luxury fabric. Each denim piece is a labor of love, going through a meticulous process of repeat washes, intricate detailing, hand distressing, and coloring. The men’s collection sees a unique denim jacquard basketball set bearing the AMIRI typeface logo and the signature MX1s adorned with a hand-painted Aloha print.
Blurring the Lines between Function and Fashion
In the women’s collection, functionality takes center stage with multi-pocket cargo pants, wide-leg denim, and voluminous tailored trousers embellished with utility pockets. Fluid, sensual proportions give a new lease of life to denim workwear shapes, and varsity jackets get a revamp with classic AMIRI motifs. Even silk bowling shirts have been reimagined to become a staple in women’s fashion.
The Elegance of Subdued Colors and Sophisticated Silhouettes
The collection’s muted palette of mint, blue, and cream evokes tranquility, allowing the unique characteristics of each piece to shine. Tracksuits are redefined with tailoring techniques, while blazers become everyday outerwear, elegantly transformed with shoulder slices.
A Nod to the Iconic Eden Rock Hotel
The Pre-Fall 2023 collection introduces a special collaboration with the Eden Rock Hotel on the Caribbean Island of Saint Barthélemy. To commemorate the location, an Eden Rock Hotel graphic graces shirts, hoodies, jerseys, and accessories, available exclusively at the hotel and select global locations.
Versatile Accessories for the Modern Woman
Accessories in the women’s collection offer diversity and practicality, including the debut of the M.A. Micro Bag silhouette in denim and leather variations.
Menswear: A Celebration of Youth and Freedom
The menswear collection captures the freedom and exuberance of youth, evoking coastal escapes with tailored beach sets and nylon swim trunks adorned with classic AMIRI motifs. The collection also features a series of accessories that echo the season’s palette, including the signature MA-1 and Bone Runner in new colorways.
With the Pre-Fall 2023 collection, AMIRI showcases how every piece is designed to be effortless, yet elevated, marking a fresh chapter in the fashion world.
