e404WE ARE ERROR 404 is a Russian streetwear brand founded by Saint-Petersburg based photographer Artem Bryukhov and illustrator Ksenia Cheremnova. The designers follow the path that was well-trodden by naïve art artists, who were never afraid to use bold color palette supported by childlike mise-en-scènes.
”e404 is not about complicated design – it’s about bright colouring and contrasting prints inspired by the works of Kazemir Malevich, Alexander Rodchenko, Natalia Goncharova and Timur Novikov. The silhouettes are plain and a little bit rustic: hoodies and sweatshirts, training pants and loosy t-shirts.”
Photographed by Duc Nguyen @duc
ulya with makeup by Elizaveta Roldugina @eli zaveta.roldugina featuring Alexei Mitrakov @mit rakovlm and Roman Dmitrienko @rom admitrienko, the editorial is true to the brand’s identity, lead by the concepts of nostalgia, colorfulness, childlikeness and irony. Under the styling of Tatiana Deryugina @tat ianaderyugina, the story showcases the brand’s streetwear ”basics with a twist” from their last collection, including spasibo hoodies, Vihod sweatshirts, пасспорт, vera and hot dog t-shirts.
Keep an eye on emerging brand e404.
About The Brand