“A Tribute to the Timelessness of PUMA’s Design Heritage”
Introducing the ‘Forever.Classic.’ Lookbook Music sensation Dua Lipa and sports lifestyle giant PUMA join forces to unveil the new “Forever.Classic.” lookbook. This exclusive collaboration features a curated selection of PUMA archive pieces, honoring the brand’s 75-year history of trendsetting footwear and apparel.
Dua Lipa and Lorenzo Posocco: The Masterminds Behind the Looks Working hand-in-hand with stylist Lorenzo Posocco, PUMA ambassador Dua Lipa co-created this editorial to spotlight four timeless and classic ensembles, all graced by archival pieces handpicked by the English singer and songwriter herself.
From Street Style to Stage, PUMA’s Icons Take Center Stage One of the highlight pieces worn by Dua Lipa is the legendary PUMA Suede, a beloved style icon that effortlessly bridges the worlds of sport and fashion. The lookbook also introduces PUMA’s ’90s skate-inspired 180 sneaker, a chunky retro silhouette presented in two distinct color schemes.
Paying Homage to PUMA’s Time-Honored Classics Embracing PUMA’s heritage, the “Classics” editorial showcases a collection of vintage PUMA pieces. The line-up includes a weathered leather jacket, a playful logo T-shirt, a windbreaker, and a track jacket hailing from PUMA’s 1999 Pure Sports apparel line – each piece carrying stories of the generations who wore and loved them.
Dua Lipa’s Personal Touch Exuding Dua Lipa’s unique personal style, the editorial unfolds in an intimate setting. The pop superstar is captured in casual, candid moments, showcasing her favorite PUMA pieces, and infusing the collection with her signature charisma.