Manchester United football player Marcus Rashford and the British luxury brand Burberry join forces for a greater good. Rashford volunteered in food banks and donated money to charity canteens because he experiences what is like to depend on social services during his childhood.
With this humanitarian initiative, he aims to help the young unprivileged generations of the United Kingdom, donating money to non-profit organizations that guarantee education for these kids and help them avoid social exclusion. In addition, this initiative also helps artists with scarce resources and opportunities. The NGO’s that will receive the donations are from London and New York.
Besides this project, Burberry is currently working with the International Youth Foundation, contributing to an economic fund to develop social programmes.