Balenciaga presents its Fall 2021 collection, presented in a new format in a game named Afterworld: The Age of Tomorrow. The brand’s creative director, Demna Gvasalia has teamed up with Unreal Engine, the games engine of Epic Games to create this game for the collection, taking a leap into the gaming world with fashion.
“Today’s customer does gaming. It’s an important luxury customer base. They project so much onto their character. It’s a parallel world.”
Demna Gvasalia, creative director of Balenciaga
You can see the full collection and play Balenciaga’s game here.
