ARCELEVN, a high-quality streetwear brand from Helsinki, Finland, balances luxury techniques and streetwear elements with a Finnish touch that’s never been seen before. The brand’s lead designer Eetu Räisänen created a CGI fashion show to promote their Fall/Winter 2021 collection, the brand created a fashion show without any real-life models or clothing.
“We’ve used 3D modeling and CGI as a part of our design process for a few years now. During this pandemic, it felt natural to use these tools at a larger scale and create the whole fashion show experience virtually.”Räisänen
The CGI was created by Arcelevn’s Ville Leppänen. The catwalk area, models, and clothing were created in just three weeks, which shows how agile brands can be with computer-generated content and designs and also predicts how the future of fashion might be.