Apple Glass, the company’s augmented reality glasses, may be announced this June, but some employees are skeptical about the launch and doubt its usefulness for users, according to The New York Times. Many fear that Apple Glass may be “a solution in search of a problem,” lacking value for consumers compared to products like the iPhone. Concerns include the $3,000 price tag, doubts about its usefulness, and unproven market potential.
Targeted at professionals such as artists, designers, and engineers, the headset will feature image editing applications and offer immersive content creation. Apple Glass will also allow users to watch specially designed series and movies, with the company collaborating with Hollywood directors to produce original content. Additionally, the glasses will enable video calls with more accurate avatars than competing devices.
Some employees who expressed uncertainty about Apple Glass have left the project, and design chiefs have advised CEO Tim Cook against launching the glasses this year. This could put the announcement, planned for WWDC 2023, at risk. However, Apple has delayed product launches before, such as the AirTags, to address privacy concerns.
Apple could follow a similar strategy as with the first Apple Watch, officially revealing the device but not releasing it until months later. The Apple Glass headset is expected to resemble ski goggles, featuring two 4K displays, various sensors for user expression and object recognition,