3.PARADIS and New Era have joined forces to create a collection of hats which refresh and redefine cap style. This partnership creates a narrative of unity and inclusivity, and celebrates the power of expressing one’s individuality through their personal style.
3.PARADIS and New Era share a commonality within their respective brand ethos and narrative – a sense of unity among an inclusive community with no boundaries, transcending race, color, sex, age, religion, origin, sexual orientation, gender, and more, “Despite our individual differences, we are all connected – we are all one, united through our differences.”
The focus of this collaboration was to refresh the design of the 9TWENTY for a more high-end feel, exhibiting how New Era’s caps can top your look. By creating designs which go beyond just sport team logos, another way to express one’s individuality and personal style emerged, with a cap to say “this is who I am”.
With an emphasis on design craftsmanship, quality and great storytelling, the collection celebrates the intersection between fashion and culture, and encourages people to not only embrace their individuality but to boldly advocate for who they are.